Canada Goose invests into product innovation and global growth. Three new executive members should play a primary role according to this: Lee Turlington as Chief Product Officer, Jackie Poriadjian-Asch as Chief Marketing Officer, and Scott Cameron as EVP of eCommerce, Stores and Strategy.

Turlington brings more than 25 years’ experience in apparel and outerwear with previous leadership roles at Nike, Patagonia, The North Face and Fila. In his new position he will oversee the growing Design & Merchandising organization with a strong focus on innovation as the company continues to expand into new seasons and product categories.

Before joining Canada Goose, Jackie Poriadjian Asch worked at UFC where she spent almost a decade building the brand on a global scale. In the future she should continue to build and oversee an integrated marketing team and will be responsible for developing a business intelligence practice to provide insights that will help shape strategy across all aspects of the business. She succeeds Kevin Spreekmeester who will move into the new role of Chief Brand Officer for the brand.

Joining the company from McKinsey & Co., where he was a partner, Scott Cameron will be responsible for growing Canada Goose’s direct to consumer channels globally, including the upcoming launch of the company’s first flagship retail stores in Toronto and New York City as new EVP of eCommerce, Stores, and Strategy.

"With Lee, Jackie and Scott on board, we’ve never been in a stronger position to succeed,” said Dani Reiss, President and CEO of Canada Goose. “We have an exciting and aggressive vision for the future with the wind at our back, and we have the right talent to make it happen.”