Hoffman brings 30 years of merchandising, digital marketing and omni-channel consumer direct experience from well-known brands and retailers. Most recently he was CEO of Vince Holding Corp., a publicly traded global contemporary fashion brand. Prior to joining Vince in 2015, Hoffman was CEO and president of Bon-Ton Stores, Inc. and president and CEO of Lord & Taylor LLC. Earlier in his career, he was CEO and president of Neiman Marcus Direct.
“Brendan is a very strong addition to the Wolverine Worldwide senior management team and his proven leadership and track record makes him the ideal person to become our next president and eventually lead Wolverine Worldwide into the next chapter of its journey,” says Krueger.