HUF Worldwide today announced that its board of directors has appointed Steve Holley as CEO of HUF and Lakai, effective immediately.


Steve Holley has more than 20 years of experience in apparel, consumer products, and retailing. Since 2014, Holley served as senior vice president of Brand Operations at Renegade Brands. For the last nine months, he has been serving as interim CEO for HUF and Lakai. Prior to Renegade Brands, Holley held global strategic leadership positions at both Oakley and Mattel. He was also a consultant for Kurt Salmon, where he advised private equity, apparel and consumer products clients on brand growth strategies.


“I am extremely excited about the opportunity to lead HUF and Lakai into the future,” Holley said. “Having grown-up skateboarding, I’ve had a passion for the culture throughout my life. […] With the apparel and retail world going through a period of significant change, HUF and Lakai are well positioned for continued growth while remaining permanently committed to the skate community we are all so passionate about.”