The North Face announced Kath Smith as new vice president and general manager EMEA effective end of March. Smith who started working  as sales vice president EMEA for the brand in October 2015 succeeds Arne Arens who leaves his positon to start as vice president USA for The North Face.

Smith has many years of working experience at global companies such as Mars, Diageo and adidas Group.

Smith will lead the region’s team from the European headquarters in Stabio, Switzerland.

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