Havaianas footwear brand has announced Guillaume Prou as new president for the EMEA region.

In his new role he should develop the brand's growth in EMEA which includes the development of product extensions, the growth of the retail business as well as the development of the wholesale business in the region.

Prou, originally from France, joined Alpargatas, the company behind Havaianas, five years ago as CFO EMEA. He previously worked for 15 years at L'Oreal, holding various positions in Thailand, France, Brazil and Portugal.

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