American Eagle Outfitters enters the UK. After revealing their first rough expansion plans this summer, the US brand is now inaugurating its first overseas store on 14 November, 2014, at London’s Westfield White City, followed by the launch of another store in the shopping center Bluewater in Kent.

American Eagle owns more than 1,000 stores in the US and is best known for its denim. Their products target the age group of 15 to 25 year-olds.