Adidas has appointed Paul Gaudio to the newly created position of Global Creative Director. Gaudio will be based in the company’s US headquarters in Portland/Oregon and report to Eric Liedtke, responsible for the Adidas and Reekbok brands in the Adidas Group’s management board.

The positions of the creative directors James Carnes (Performance) and Dirk Schönberger (Style) will remain untouched, both will report directly to Gaudio.

Paul Gaudio has been with Adidas for a long time and collected more than 20 years of experiences in the fields of design, innovation and brand building. Most recently, he was responsible for the interactive/digital sports department at Adidas (miCoach etc.).