Last night in New York City, Adidas Originals stroke new ground with the launch of its latest sneaker model, the NMD. Unlike most sneaker releases these days, the technical runner, realized as a lifestyle sneaker, is not based on any archive footwear model, but only references features of historic Adidas styles such as the Micro Pacer, Rising Star and Boston Super. The NMD fuses these references with the latest in Adidas’s footwear technology, namely a Boost sole (in which blown EVA pellets are compressed to create a durable, shock-resistant) and a lightweight Primeknit upper.

The new shape was unveiled in an exclusive large-scale event with international media representatives and a number of celebrity guests (including rappers ASAP Ferg and Theophilus London or model Pyper Smith) at the Lexington Armory in New York. Here, the NMD was visualized via huge experimental film screens of bustling international capital cities. As models wearing the brand new silhouette trekked through the projection, attendees immersed themselves in product installations of the archival Adidas models that inspired the new shoe.

“Our archive features the best technology of its time and continues to empower us. It’s not a museum. It’s a tool. It’s a reference”, said Nic Galway, Adidas Originals VP of Global Design.

The very first NMD style (with fully reflective 3M heel tap, lace stay and laces) will be available at selected Adidas Consortium retailers only worldwide from today for $180 USD / ₤130 GBP / €180 EUR.
The wider release of the “regular” NMD will kick off on Saturday at Adidas Originals stores, retailers and online with retail prices of $170 USD / ₤130 GBP / €170 EUR  per pair.