Agenda, the California-based street, skate and surf trade show, begins its two-day run in Long Beach, California today at 9:00 a.m. at the Long Beach Convention Center. The exhibition will be open until 7:00 tonight and take place again tomorrow from 9 to 6. Featuring approximately 500 brands, the show again promises to be an A to Z (Adidas and American Apparel to Zanerobe and Zero Skateboards) gathering of the “Who’s Who” of this fashion sector.

Special features of the show include an onsite display of 10 motorcycles by Alpinestars, DJs sponsored by Sol Republic and the unveiling of a bow tie collaboration by Element Emerald and artist Thomas Campbell. At least three after parties are planned for tonight as well.

On Thursday, from 11:00 a.m. to 4:00 p.m., Agenda and Malakye will sponsor SchmoozaPalooza, a free event held upstairs from the show floor where people can schmooze and find new jobs or people to hire.

Stay tuned later this week for a complete show report from Sportswear International’s US West Coast Correspondent, Rebecca Paiement, who will be there.