The sturdy tear- and abrasion-resistant fiber Cordura Brand (cordura.com) will celebrate its 50th anniversary in 2017. Festivities will happen throughout the next year, presenting a wide selection of new uses, special design collaborations, innovative developments and parties.
The first anniversary celebration will take place at the specialized trade show Outdoor Retailer USA, happening on 9-12 January 2017 in Salt Lake City, USA. It will be followed right after by Munich Fabric Start-Bluezone (31 January-1 February 2017), ISPO Munich (5-8 February 2017) and Techtextil in Frankfurt (9-12 May), just to mention some events happening in the first half of 2017.
Within these shows, Cordura Brand will disclose a new collaboration with Cotton Inc. and Lenzing Tencel powered with the Cordura Brand nylon 6.6 performance fiber technology.
Another premiere will be a generation of Woolrich fabrics. This new partnership will present garments made with “Wool-Dura”, a special technology combining together the appreciated durability of the Cordura Brand fiber with the natural Woolrich wool qualities of warmth, comfort and softness born with the aim to create a modern classic.
In the denim front, the Cordura Combat Wool Denim range developed with Struktur Studio (specialized fabric and sports apparel creative studio) and Artistic Milliners. The new Artistic Milliners’ denim fabric Authentic Alchemie Collection will offer a portfolio of on-trend, classic, hard wearing, and authentic original Cordura Denims with at least four times more abrasion resistance than traditional cotton denim fabrics. They will also present the latest generation of high performance, highly versatile Cordura Denim fabrics including two- and four-way stretch, as well as blends with Coolmax, Thermolite, and Tencel fibers.
In 2017, Cordura Brand is also introducing the first results of their design collaboration with North Carolina State University College of Textiles for the “Menswear for the Millennial Male” project. Aim of the initiative is to help students bring to life innovative, tech-focused professional apparel for the modern male consumer. Portrayed is a student wearing a jacket and a shirt combination featuring Cordura Denim from Artistic Milliners and Cordura Combat Wool fabric from Chia Her.