10 Corso Como and Trendy International Group will open the 10 Corso Como concept to China for the first time, with a new store in Shanghai planned to open in Fall 2013.

Partnering with Trendy International Group, 10 Corso Como is embarking on its first venture into the world’s second largest luxury market, Greater China. With its first store in Shanghai, 10 Corso Como will bring Chinese consumers skilfully edited choices to inspire and provoke curiosity. A consistent flow of new designers, artists and writers will be brought to the public’s attention, offering fresh ideas on a sophisticated lifestyle.

Trendy International Group has built its reputation as designer, distributor and retailer of China's favourite women's fashion lines Ochirly and Five Plus, as well as the men's fashion brand Trendiano and children’s brand Love Ysabel. With close to 2,000 retail outlets, Trendy International Group was invested by L Capital to build on its fashion leadership position in the domestic market, regionally and globally.

Opening on Nanjing West Road, at the centre of Shanghai’s luxury fashion scene, the 10 Corso Como Shanghai store will be designed by world-renowned painter, sculptor and concept artist, Kris Ruhs.

The 2,500 sq meter store will be China’s first international concept destination of curated fashion, art and design, offering the Chinese consumer a new, authentic option in making elegant and innovative lifestyle choices.