Pitti Immagine has launched its new website, a digital platform called Pitti Connect (also see here) that will be operative for its different trade shows in different time frames.

Pitti Uomo’s section was launched July 16 and can be visited until October 9, 2020, and aims to amplify the connections between exhibitors, buyers and press. According to Pitti Immagine about 400 brands have already joined the digital platform and it will be possible to visit the virtual showrooms, exchange information via chat, plan meetings, formulate orders and consult updated reports with data and trends. Special events and theme virtual itineraries will be available. Among them there are special features, a section focused on sustainable fashion (The Sustainable Style), a selection of international fashion brands (Around the World with Pitti) and other projects.

In a virtual press conference Claudio Marenzi, president, Pitti Immagine, commented on the present market situation and explained the aims for the launch of the platform.
Here are some key quotes:

“Looking at sales results the industry collected for f/w 2021 we see a ray of light, though we cannot expect that we will be out of the crisis before s/s 2022. After a positive 2019 for all of us, we will be facing a long crisis and we will arrive to 2021 panting. ”


“We will enter 2021 leaving behind a dramatic 2020, even harder for the weaker and smaller companies. Now thanks to the digital solutions of this platform we can help less structured companies in their work.”

A look from Flavia La Rocca as part of Pitti Connect's 'Sustainable Style' section
Photo: Pitti Immagine
A look from Flavia La Rocca as part of Pitti Connect's 'Sustainable Style' section
“We have to think differently. We have to be very fast, almost contradictory in short-time decisions and need to be very flexible from now until next year as things will change very fast.”


“Although we should also think slowly considering how future sceneries could become especially considering that probably once this tragic period will be over much will return to be as it was before. For this reason we cannot take reckless steps in this moment.”


“Especially in this moment for our sector physicality is very important. People would like to return to physical interaction, but it is not possible yet. The crisis will be long and we will feel its consequences for the next seasons too. Though we will surely go back using showrooms and obviously making physical trade shows again.”