At the light of the recent Covid-19 emergency, the difficulties faced by the industry, the vast amount of canceled shows and happenings, Berlin is hosting a new project, 202030-The Berlin Fashion Summit, a digital collective content format meant to create and encourage future fashion systems.
The event involves international and local experts and innovators from fashion, science, business, education, politics, art and tech and consists of two parts: The Pop Up Think Tank (January 7-14) and the Summit (January 21-24). The latter will happen within the upcoming (digital version of) Berlin Fashion Week happening on January 18-24, 2021.
The initiative is designed to become an interdisciplinary platform, which enables avant-garde creative and critical grassroots protagonists to meet industry stakeholders to work together. “We see the challenge in finding solutions for the needs of diverse fashion industries, consumer cultures, innovation-driven sustainability and the tech movement. Thus, knowledge exchange, translation and collaboration between stakeholders is key,” said Max Gilgenmann, of studio MM04, a Berlin-based creative strategy consultancy and co-organizer of the project together with Sqetch, an innovation agency and IT company, and the Beneficial Design Institute, a design research and development institute for sustainable and circular products with a focus on fashion and textiles.
The German capital, known for its creativity and local cross-disciplinary experts, offers a lively experimental space for discussing present and future challenges for fashion and sustainable fashion.
“As already known, Berlin stands for diversity, individuality and zeitgeist in the fashion industry. In addition, sustainability topics and the circular economy have not only gained increasing relevance, but they have also successfully entered the market,” said Ramona Pop, mayor and senator for Economic Affairs, Energy and Operations. “Thanks to countless sustainable brands, shops, initiatives and pioneers, as well as a steadily increasing number of sensitized shoppers, Berlin is the living capital of sustainable fashion. I am delighted that we are adding another important component to the Berlin Fashion Week with the new 202030–The Berlin Fashion Summit on future and sustainability topics. We are developing a common understanding of sustainability for Berlin and the Berlin Fashion Week with the organizers and fashion labels, which we want to expand step by step.”