Lena Paetow is the new head of design at the Hanover fashion company Fritzi aus Preußen. In her new function as head of the creative department for bags, she is responsible for the further development of the product range from highlighted themes to eight collections per year. Paetow comes from Liebeskind Berlin, where she worked as a senior accessories designer. Previously, she worked for about five years as a designer at BREE Collection GmbH, as well as product manager at Peter Kaiser and as a designer at Kaviar Gauche Berlin. Here, she shares her private side.


What do you want to change at your new position?

Fritzi aus Preußen has made some great developments over the past few seasons. I feel that we have a fantastic chance to grow by focusing on the powerful properties and strengths Fritzi aus Preußen bags already have. Developing an expressive design language and creating memorable seasonal looks are just some of the goals we are currently working on.

If not your current job, what would you do in another life?

I am familiar with many disciplines of product design as well as architecture and motion picture production. Apart from working in the fashion industry I could also imagine working in other creative fields like stage direction or architecture.

Where do you prefer to buy–apart from the brand?

Right now, I very much like the collections from Acne Studios.

How would you describe your clothing style?

Clean lines, fluent oversized shapes with a sporty spirit made from high quality materials.

Quite spontaneously: What is the favorite item of clothing that you own?

Right now, I love my super soft and simple cashmere COS cap from last season.

What was your first pair of jeans?

At the age of 13 I had a pair of Levi’s 501s in light blue denim. That was a huge thing for me then.

What was your worst fashion sin ever?

From a current perspective some of my past styles were certainly strange. But there has never been that feeling of sin, because during the time I wore them, it felt good. That is what they were made for and that is what fashion is about – change.

What part of it did you last separate from?

My metallic blue sneakers; obviously I loved them too much…

Which part or product is at the top of your wish list?

A big greenhouse where I can spend some relaxing moments.

Who is your favorite designer?

Phoebe Philo has always been and still is one of my favorites. She is a really good storyteller.

 What don't you like about the fashion industry?

Sometimes I have the impression that the fashion industry does not regard the products and good workmanship as highly as it used to. We need to learn to assess quality in a new way. But there is a strong movement of new quality consciousness coming, and that feels good.

Are you more like…

... Rolex or Apple Watch?

Analog watch.

... newspaper or news app?

News app.

... sneakers or high heels/brown shoes?


... New York or Nice?

New York.

… boxers or briefs?


.... online shop or brick-and-mortar?


... country house or penthouse?

Country house.

... clean or destroyed?


... raw or washed?


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