Ivo van Ierland is the new general manager for Central Europe (DACH region) at Havaianas. He comes from the KSGB Group and is expected to further expand the Havaianas brand in Germany, Austria and Switzerland. This should include the introduction of new products and the growth of the retail business. In the summer of 2017, the first store in the German-speaking region was opened in Berlin. Here, he shares his private side….


What do you want to change at your new position?

I am in a learning curve at this moment (I started only three weeks ago) and so far there are a lot of good things to mention. No specific elements to change yet.

If not your current job, what would you do in another life?

I would be a professional golfer.

Where do you prefer to buy–apart from the brand?

In a nice quality multibranded men’s fashion store.

How would you describe your clothing style?

A sporty fashionable style.

Quite spontaneously: What is the favorite item of clothing that you own?

A three-year-old Jacob Cohen pair of jeans.

What was your first pair of jeans?

Levi’s 501.

What was your worst fashion sin ever?

To wear two polo shirts on top of each other (30 years ago).

What part of it did you last separate from?

I sort out my apparel closet each year so a long time ago.

Which part or product is at the top of your wish list?

A nice quality leather Tod’s working bag. 

Who is your favorite designer?

Not a specific designer but the brand Pal Zileri I like a lot.

What don't you like about the fashion industry?

That certain people can be quite arrogant and/or fake.

Are you more like…

... Rolex or Apple Watch?


... newspaper or news app?

During the week a news app, on Saturday morning an old-fashioned newspaper.

...sneakers or high heels/brown shoes?

In summertime Havaianas flipflops, in wintertime sneakers.

... New York or Nice?

New York.

… boxers or briefs?


... online shop or brick-and-mortar?


... country house or penthouse?


... clean or destroyed?


... raw or washed?



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