After 16 years of leading Rossignol Group, Bruno Cercley will hand over the reigns as CEO to Vincent Wauters.
Wauters will join the Rossignol group on 1 December, 2020 and continue the global development of its core business while leveraging its significant soft goods and e-commerce growth opportunity. Wauters and current CEO Bruno Cercley will work together for a smooth transition of the CEO role during the first quarter of 2021.
Vincent Wauters previously served as CEO of Hunter Boots, president of Arc’teryx and executive board member of Amer Sports Corporation in charge of the Global Operations and of the Apparel and Gear Category. He had also held various operational positions at Newell Rubbermaid and was one of the first employees of Amazon in France.
Bruno Cercley joined Rossignol in 2002 and left in 2005 after Quiksilver acquired the Group. In 2008 he led a consortium that acquired Rossignol from Quiksilver, and he took over as CEO upon completion of this transaction. Under Cercley’s leadership, Rossignol Group grew its winter sports brands portfolio, including Rossignol, Dynastar, Lange and Look. After a restructuring plan conducted in 2009, the group reported that the winter sport brands have steadily grown their market shares, also in racing–across a range of most ski disciplines. 
Under Cercley’s leadership, Rossignol has also launched a full apparel collection and entered into the mountain bike market, extending its role as the “Pure Mountain Company”. Cercley will keep a non-executive role as president and member of the board.
“We have recovered our leading position on skis with Rossignol, doubled our boots market share, we have created a true, steadily growing, apparel business supported by a unique brand positioning, and we have become a major partner for mountain passionates in their quest for ‘Another Best Day’ experiences, all year long. [...] This is a good time for organizing ourselves to continue to develop our vision and implement it through solid action plans. Having Vincent joining the Group is a huge opportunity that we could not miss,” says Cercley.
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Wauters will join the Rossignol group on 1 December, 2020 and continue the global development of its core business while leveraging its significant soft goods and e-commerce growth opportunity. Wauters and current CEO Bruno Cercley will work together for a smooth transition of the CEO role during the first quarter of 2021.
Vincent Wauters previously served as CEO of Hunter Boots, president of Arc’teryx and executive board member of Amer Sports Corporation in charge of the Global Operations and of the Apparel and Gear Category. He had also held various operational positions at Newell Rubbermaid and was one of the first employees of Amazon in France.
Bruno Cercley joined Rossignol in 2002 and left in 2005 after Quiksilver acquired the Group. In 2008 he led a consortium that acquired Rossignol from Quiksilver, and he took over as CEO upon completion of this transaction. Under Cercley’s leadership, Rossignol Group grew its winter sports brands portfolio, including Rossignol, Dynastar, Lange and Look. After a restructuring plan conducted in 2009, the group reported that the winter sport brands have steadily grown their market shares, also in racing–across a range of most ski disciplines.
Photo: Rossignol
Bruno Cercley, Rossignol
“We have recovered our leading position on skis with Rossignol, doubled our boots market share, we have created a true, steadily growing, apparel business supported by a unique brand positioning, and we have become a major partner for mountain passionates in their quest for ‘Another Best Day’ experiences, all year long. [...] This is a good time for organizing ourselves to continue to develop our vision and implement it through solid action plans. Having Vincent joining the Group is a huge opportunity that we could not miss,” says Cercley.
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