Premium Group events have always been platforms for business and innovation within the entire fashion ecosystem. From January 18-20, 2022, the Berlin-based company will finally celebrate the premiere of its events in Frankfurt am Main during Frankfurt Fashion Week with PREMIUM, SEEK, THE GROUND and FASHIONTECH – and they have a lot of new things in store!

It is in the DNA of the organizer to bring together the best minds in the industry to face pressing future issues together – to find solutions, to get creative and to make the industry better. The industry's first major post-pandemic live gathering provides the ideal setting:

"We now have a unique opportunity to actively shape the future together. We provide the industry with the platform, the brands with the creative content. In addition, we do what we do best, introduce the right players to each other and connect them. We bring together the movers and shakers who have the same drive as we do," says Anita Tillmann, Managing Partner of the Premium Group.

The new location of PREMIUM, the business platform for advanced contemporary fashion
Photo: Premium Exhibitions GmbH
The new location of PREMIUM, the business platform for advanced contemporary fashion

With the move to Frankfurt am Main, the two major fashion fairs PREMIUM and SEEK are also evolving. More space, new areas and shorter distances will give visitors a completely new trade fair experience. Trends, brands, and events can be discovered alongside new and well-known partners - for the first time centrally housed at a single venue!

"We are very much looking forward to finally uniting all exhibitors in one location. With this, we are creating a universe with many different worlds – colorful and exciting," says Maren Wiebus, Creative Director of the Premium Group. "We are in close exchange with all the protagonists throughout the year and develop the concepts together. The entire industry is positive about coming together in Frankfurt. Everyone is keen to experience and create something completely new! We are providing the space to do this – that is our strength."

From the two focus topics of digitisation and sustainability, further subjects have developed for January 2022 (also due to the pandemic and accompanying changes in the world) that reflect current needs and challenges of the industry, but also those of consumers – and thus of our society: The focus is on change and movement, on purpose – on an overarching attitude, on diversity, pop culture, female empowerment, wellbeing.

The newly developed fashion festival and communication platform THE GROUND invites brands and, for the first time, consumers to engage with precisely these industry topics, to develop them and themselves further and to learn from each other.

The Premium Group's successful conference format also finds a new home in Frankfurt am Main: decades of expertise, in-depth knowledge and bundled competence have made FASHIONTECH the leading content hub for technology, digitisation, sustainability, innovation, and communication in recent years. In January, the format docks with THE GROUND and will revolve around the issue of "Purpose" with an exciting program for the entire fashion community.

FASHIONTECH is the platform where masterminds from fashion and technology come together to share experiences, knowledge, and ideas. This is where new business contacts are made, and strong networks are established in order to successfully master the current challenges of the industry.

Would you like to be part of this exchange?
Become an exhibitor now!

Would you like to be there when the course is set for the future of the fashion world in Frankfurt?
Register now as a trade visitor!