Brandwatch recently conducted a survey to find the brand most liked by consumers on social media. The social intelligence company analyzed 140 brands from 11 different sectors and the fashion industry was one of them. Twenty representative brands competed to find out how they compared with the rest of the industry. To test this, social media data from January 2018 was gathered in three different categories: The amount of consumer posts that indicated a liking of a certain brand, posts that indicated the desire to buy a specific item and the time and probability of a brand responding to messages. In the separate categories, fashion was the best sector in regards to likeability but struggled to translate this to customer’s purchase intentions.
Here are the general results of the chosen fashion brands:
Reebok
The brand placed fifth overall
Adidas
The sportswear giant placed 25th
Bershka
The Spanish fast fashion label placed 28th
Gap
originally ranked 56th
Nike
The third sportswear brand originally placed 59th
Nordstrom
the American retailer was number 65
Footlocker
rank 66 was inhabited by this footwear retailerMacy's
the second American retailer on this list, originally ranked at 79
Oysho
the second Inditex offspring, it ranked 83rd
Zappos
The online fashion retailer from Las Vegas was number 84Click here to see the complete survey (in German)
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