Here’s a line-up of denim labels from all around the globe that caught our attention in the last couple of months... from vintage inspiration to sleek & clean looks to edgy designs, they all represent the wide range that denim can offer.
Boyish Jeans
What the brand stands for:
Boyish Jeans is a collection of sustainable women’s denim centered on vintage silhouettes with a modern update. The brand utilizes men’s fabrics and fits tailored for a woman’s body when creating all collections. Before starting Boyish founder Jordan Nodarse had already been developing a deep passion for sustainable practices in fashion. The California native worked with several global brands such as Lovers + Friends, Tularosa and Majorelle on their denim collections, developed the denim label GRLFRND for Revolve, and then joined the Reformation team as Director of Denim & Special Projects.
Country of origin:
USA
Founding year:
2018
Headquarters:
Los Angeles
Founder:
Jordan Nodarse
Average retail price points:
$150-$170 for a pair of jeans
Contact:
boyish-jeans.com
C17
What the brand stands for:
After nearly 25 years of absence, Ce Dix Sept, more lovingly known as C17, re-launches with its f/w men’s collection. The label grew to notoriety in the 1980s and 1990s by which time it was said to be one of the top-five jeans brands across Europe in markets including its native France, Italy and the UK. For f/w’19, C17 returns with a 33-piece collection which riffs on the looser fitting look of the 1980s and early 1990s. It features T-shirts, shirts, knits, jackets, chinos, and bandanas, with jeans available in three fits-including DNA Loose, Straight Regular and Regular Tapered–and four wash options. C17 will be initially available in the UK and Italy with additional European markets including France as well as the US coming online shortly.
Country of origin:
France
Founding year:
1972, re-launch 2018
Headquarters:
London
CEO:
Ravi Grewal
Average retail price points:
£35 for a basic T-shirt, £110 for a pair of jeans, £180 for a denim trucker jacket, up to £315 for a Japanese melton wool oversized bomber
Contact:
c17jeans.com
Denim.Lab
What the brand stands for:
Denim.Lab offers contemporary menswear (and kidswear) collections with a clean and aesthetic feel that aims for sustainable production. As part of its philosophy the label does not work in seasonal rhythms, but rather follows the idea to simply “create clothes that last and can be bought once and years later again.” In the focus lies, of course, denim: it consists of shuttle loom selvage fabrics in different washings featuring a “post-heritage denim collection for the modern man.”
Country of origin:
The Netherlands
Founding year:
2015
Headquarters:
Nijkerkerveen
Founder:
Sander van der Vecht
Average retail price points:
From €59 for a tee to €199 for a jeans or jacket
Contact:
denimlab.nl
DU/ER
What the brand stands for:
DU/ER is a men’s and women’s denim brand with a functional approach to create jeans that may be worn even during hiking, biking and exploring: “for stylish people with active lives.” The pants feature power stretch, and depending on the weather conditions, either breathable, water repellent, ultra light or temperature regulating materials.
Country of origin:
Canada
Founding year:
2013
Headquarters:
Vancouver
Founders:
Gary Lenett/Abid Hafeez
Average retail price point:
€130 for a pair of jeans
Contact:
shopduer.com
I And Me
What the brand stands for:
I And Me is a denim and lifestyle brand for men and women surpassing seasonal trends by developing garments to withstand the test of time while the key focus lies on fabrication and function. The label collaborates with mills from all over the world, most commonly from Japan, on limited runs of unique denim casts and colors.
Country of origin:
UK
Founding year:
2016
Headquarters:
London
Founder/Creative Director:
Jessica Gebhart
Average retail price points:
€65 for a T-shirt, €170-285 for jeans
Contact:
i-and-me.com
Sophia Lerner
What the brand stands for:
Peruvian fashion designer Sophia Lerner founded her namesake brand in 2016. She has a passion for denim and art and blends the two by creating truly outstanding pieces. The brand, both for men and women, strives to re-invent silhouettes through experimentation blending urban and modern into one. Each garment is designed and made in Lima, working with local manufacturers and most of the fabrics are entirely produced in the studio to be used in the construction of the final garments.
Country of origin:
Peru
Founding year:
2016
Headquarters:
Lima
Founder/Creative Director:
Sophia Lerner
Average retail price points:
€160 for indigo pants, €300 for stitched jeans, €400 for dresses
Contact:
sophia-lerner.com
